77When is Valentine’s Day? Analysis of hot topics on the Internet in the past 10 days
As Chinese Valentine's Day approaches, "77 Valentine's Day" has become a hot topic on the Internet recently. This article will combine the hot data of the entire Internet in the past 10 days to analyze the specific date, origin and hot discussion content of 77 Valentine's Day for you on social platforms, and attach a structured data table.
1. 77 Valentine’s Day date confirmed
According to the lunar calendar, the corresponding Gregorian calendar date for Valentine’s Day on July 7, 2023 isAugust 22 (Tuesday). This date originates from the Qixi Festival (the seventh day of the seventh lunar month), and has been given a new connotation as "Chinese Valentine's Day" by young people in recent years.
| years | Lunar date | Gregorian calendar date |
|---|---|---|
| 2023 | July 7th | August 22 |
| 2024 | July 7th | August 10 |
2. Top 5 hot topics on the Internet
By analyzing platform data such as Weibo, Douyin, and Baidu Index, the top five most relevant topics in the past 10 days are as follows:
| Ranking | Topic keywords | heat index | Main discussion platform |
|---|---|---|---|
| 1 | 77 Valentine’s Day Gift Recommendations | 1,280,000 | Xiaohongshu/Douyin |
| 2 | Chinese Valentine's Day VS Western Valentine's Day | 980,000 | Weibo/Zhihu |
| 3 | Ways to celebrate the holidays in long-distance relationships | 750,000 | Douban/Bilibili |
| 4 | Dating in ancient Hanfu | 620,000 | Douyin/Kuaishou |
| 5 | A Guide to the Holidays for Singles | 510,000 | Hupu/Tieba |
3. Analysis of popular gift trends
E-commerce platform data shows that this year’s Valentine’s Day consumption shows three major characteristics:
1.Intangible cultural heritage handicraftsSales volume increased by 210% year-on-year (silver jewelry, embroidery, etc.)
2.Electronic love letter serviceBecome a new hot item (customized video/AR greeting card)
3.Pet Valentine's Day PackageSearch volume increased by 178%
4. Hotspots of Cultural Controversy
The discussion on "Whether Chinese Valentine's Day should be commercialized" received more than 120,000 views on Zhihu. The main views are as follows:
| Supporters' point of view | Opposition point of view | Neutral proportion |
|---|---|---|
| Promote the spread of traditional culture | Losing cultural authenticity | 34% |
| Promote consumer economy | increase emotional burden |
5. New trends for the holidays in 2023
1.metaverse dating: Multiple social platforms launch virtual Magpie Bridge activities
2.Charity gifts: “Love certificates” donated in the name of lovers become popular
3.Anti-routine consumption: Second-hand platform "Valentine's Day Idle" transaction volume surges
Conclusion: As a carrier of the integration of traditional culture and modern lifestyle, 77 Valentine's Day not only continues the romantic legend of the Cowherd and the Weaver Girl, but also derives a new form that meets the needs of contemporary young people. No matter how you choose to spend it, sincere emotional expression is always the core value of this holiday.
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