What is the name of the anime toy? Inventory of hot topics across the Internet
In the past 10 days, topics related to anime peripherals and toys have soared in popularity on social platforms, especially creative toys that combine popular IPs and become the focus of discussion. The following is an inventory of animation toy trends and popular products that are hotly discussed across the Internet.
1. Recent popular animation toy trends
1.The blind box economy continues to boom: Multiple anime co-branded blind boxes sold out immediately after being launched online
2.The rise of functional toys: Animation peripherals with decompression functions are more popular
3.Chinese comic IP explosion: Sales of derivatives such as "Genshin Impact" and "Agent of Time" surged
| Ranking | Toy name | Associated IP | Popular platforms | average daily searches |
|---|---|---|---|---|
| 1 | Dancing Paimon | Genshin Impact | Douyin/Taobao | 128,000 |
| 2 | Spell Return Gacha | Spell Return | Bilibili membership purchase | 92,000 |
| 3 | Spy Playhouse Night Light | SPY×FAMILY | little red book | 76,000 |
| 4 | Demon Slayer: Kimetsu no Yaiba Nichirin Sword | Demon Slayer: Kimetsu no Yaiba | Pinduoduo | 63,000 |
| 5 | Ultraman speaking keychain | Ultraman series | Kuaishou | 59,000 |
2. Analysis of popular toys
1.Dancing Paimon: Combined with the super popularity of "Genshin Impact" and realizing cute dance moves through intelligent sensing, it has become the most popular electronic toy in the beginning of 2024.
2.Spell Return Gacha: Gojo Satoru's "Infinite Gacha" series triggered a collection craze due to the completion of the second season of the anime, and the market price of the hidden items has increased five times.
3.Spy Playhouse Night Light: Aniya’s same star eye design supports three brightness adjustments and is particularly popular among female consumers.
| Properties | Paimon dancing toys | Spell Gacha | Aniya night light |
|---|---|---|---|
| price range | 158-199 yuan | 39-88 yuan | 69-129 yuan |
| main audience | 18-25 years old | 15-30 years old | 16-28 years old |
| Hot selling channels | Online flagship store | Offline gashapon machine | Cultural and creative collection store |
| Out of stock situation | Reservation required | Limited sale | Partially out of stock |
3. Analysis of consumer purchasing motivations
According to e-commerce platform data:
•emotional sustenanceAccounting for 42% (paying for favorite characters)
•social needsAccounting for 33% (display collection/exchange)
•Practical functionsAccounting for 25% (daily use/decompression)
4. Opinions of Industry Experts
"The current animation toy market presents three major characteristics:
1. IP derivatives development cycle shortened to 2-3 weeks
2. Mid-range products with a unit price of 100-200 yuan are the best-selling products
3. Short video platforms have become the main promotion channel"
——Zhang Ming, Vice President of China Toy Association
5. Forecast of future trends
1.Intelligent: More interactive toys combined with AR technology will appear
2.Personalized customization: 3D printing technology lowers the threshold for customization
3.sustainable materials: The proportion of toys made of environmentally friendly materials is expected to increase by 40%
Judging from the data, animated toys have developed from simple collectibles to complex commodities with both emotional value and usable functions. As the consumption power of Generation Z continues to be released, the market size is expected to exceed 50 billion yuan in 2024.
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