What does Bosideng sell? Revealing the diversified layout of down jacket giants
In recent years, Bosideng, as a leading brand in China's down jacket industry, has continuously expanded its business boundaries and developed from a single down jacket product to a diversified direction. This article will combine the hot topics and hot content on the Internet in the past 10 days to reveal Bosideng’s diversified layout.
1. Bosideng’s core business: down jackets
Bosideng started with down jackets, which is still its core business. The following is the recent market performance data of Bosideng down jackets:
| Product series | Price range (yuan) | market share | Popular styles |
|---|---|---|---|
| Extreme cold series | 1500-3000 | 35% | Extreme cold down jacket |
| Fashion series | 800-2000 | 25% | light down jacket |
| Business series | 1200-2500 | 20% | business casual down jacket |
2. Bosideng’s diversified layout
1.outdoor sports equipment
In recent years, Bosideng has actively deployed in the field of outdoor sports and launched products such as jackets and hiking shoes to meet consumers' needs for outdoor sports.
| Product Category | Representative products | Price range (yuan) |
|---|---|---|
| Jacket | 3-in-1 jacket | 800-1500 |
| Hiking shoes | waterproof hiking shoes | 500-1000 |
2.Home and daily necessities
Bosideng has also ventured into the field of home life, launching duvets, pillows and other products to extend its brand value.
| Product Category | Representative products | Price range (yuan) |
|---|---|---|
| duvet | 95% white goose down quilt | 1000-3000 |
| down pillow | memory foam down pillow | 300-800 |
3.fashion clothing
Bosideng expands the fashion apparel market and attracts young consumer groups through co-branding with designers and other methods.
| Joint series | Representative products | Price range (yuan) |
|---|---|---|
| Designer joint name | limited edition down jacket | 2000-5000 |
| Trendy series | street style down jacket | 1200-2500 |
3. Bosideng’s market performance
According to recent market data, Bosideng has achieved good results in multiple fields:
| indicator | data | year-on-year growth |
|---|---|---|
| Down jacket sales | 2 million pieces | 15% |
| Outdoor equipment sales | 500,000 pieces | 30% |
| Home Furnishings Sales | 200,000 pieces | 25% |
4. Consumer evaluation
Judging from recent consumer feedback, Bosideng’s products have received high ratings:
| Product Category | Positive rating | Main advantages |
|---|---|---|
| down jacket | 95% | Good warmth retention and various styles |
| outdoor equipment | 90% | High cost performance and strong functionality |
| Household items | 88% | High comfort and excellent quality |
5. Future Outlook
Bosideng has successfully expanded its business scope and enhanced its brand influence through diversified layout. In the future, Bosideng will continue to delve into the down jacket market, while increasing investment in the fields of outdoor sports and home life to provide consumers with more high-quality products.
In general, Bosideng is not only a down jacket brand, but also a comprehensive brand covering many fields such as outdoor sports and home life. Through continuous innovation and expansion, Bosideng is gradually transforming from a single product to a diversified brand.
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