2024 Winter Fashion Guide: Which brand of down jacket is the most worth buying?
As the temperature drops sharply, down jackets have become a necessity for winter wear. Data on down jacket brands and styles that have been hotly debated across the Internet in the past 10 days has been released. This article will combine hot search lists, social media discussions and e-commerce sales to analyze the most fashionable down jacket choices for you this season.
1. Top 5 most popular down jacket brands on the entire network (data from the past 10 days)
| Ranking | Brand | Hot search index | core selling point |
|---|---|---|---|
| 1 | Canada Goose | 98,000 | Star style/extreme cold technology |
| 2 | Moncler | 72,000 | Fashion co-branding/lightweight design |
| 3 | The North Face | 65,000 | Outdoor function/price ratio |
| 4 | Bosideng | 59,000 | Guochao Design/Aerospace Technology |
| 5 | Moose Knuckles | 43,000 | Niche luxury/scissor logo design |
2. Analysis of the three hot trend trends of this season
1.Functional style prevails: The joint series between The North Face and Supreme has triggered a rush to buy. The multi-pocket design and reflective elements have become the first choice among young people.
2.lightweight revolution: The "Feather Technology" series launched by Moncler only weighs 480g, and Xiaohongshu related notes increased by 21,000 in 10 days.
3.New ideas for environmental protection: Canada Goose announced that it will use recycled down across its entire line in 2024, and related topics have been read more than 300 million times.
3. Price range and purchasing suggestions
| price range | Represent the brand | Suitable for the crowd | Star item |
|---|---|---|---|
| 5,000 yuan+ | Moncler/Canada Goose | Quality pursuer | Maya jacket |
| 2000-5000 yuan | Moose Knuckles/Bosideng high-end line | fashionable middle class | Beidou series |
| Below 2,000 yuan | The North Face/UNIQLO | pragmatist | 1996 replica |
4. Ranking list of celebrity sales effect
According to Douyin data, the following celebrities’ down jackets of the same style have the strongest follow-up effect:
| star | Carry brand | Sales growth of the same model | Typical outfit |
|---|---|---|---|
| Yang Mi | Canada Goose | 320% | Parka + over-the-knee boots |
| Wang Yibo | Moncler | 285% | Quilted jacket+dungarees |
| Liu Wen | Bosideng | 210% | Long down + sports leggings |
5. Guide to purchasing pit avoidance
1.Down content trap: 90% white duck down ≠ 90% goose down, goose down has 30% higher fluffiness
2.Cleaning misconceptions: 70% of down jacket damage is caused by improper washing. It is recommended to choose professional care.
3.Geographical adaptation: Users in the north focus on the amount of down filling (200g+ is recommended), while users in the south prioritize breathability.
Judging from the data, the consumption of down jackets in the winter of 2024 shows an obvious "polarization" trend: high-end brands continue to lead through technological empowerment, while domestic brands break through with design. No matter which brand you choose, the one that suits you is the real fashion choice.
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